Originally created to keep track of large inventories, these super little bar codes have recently taken on a more personal character. Quickly becoming an inexpensive and easy way to translate print to electronic media, QR Codes (Quick Response) can be programmed to store and digitally present URL links, geo coordinates, and text. Use your smart phone to instantly scan, save and store almost any type of information—think of them as paper based hyperlinks!
So how can QR Bar Codes enhance your brand? You THINK it . . . We LINK it!
Now it is possible to deliver relevant digital content through print and immediately track response rates in real time. QR Codes enable Marketers to cost effectively modify a campaign to increase ROI. Whether they are used to direct prospective customers to a landing page to collect additional information, to create the next steps of a multi-touch marketing campaign, or simply to make a coupon offer more enticing, QR Codes are fast becoming an effective tool to leverage business growth.